An AI advisor tuned for B2B sales

Turn website visitors into engaged paying customers

Our system is built for B2B conversion — not just chat. Visitors ask real questions, get answers from your business content, and leave engaged. Your sales team gets qualified leads for less than the cost of a cup of coffee.

Try the live demoSee inside the dashboard
What you don't need
A new website
A new CRM
Developers
An IT team
Weeks of setup
Technical training
We set everything up for you — you just see qualified leads land in your CRM.
northbridgeinsurance.com/solutions
NB
NorthBridge AI Advisor
Online · answers in your language
Ask anything about NorthBridge…
2.4×
higher conversion to sales
tuned for engagement, not just chat
40%
less repetitive sales work
AI answers basic questions before sales gets involved
< $1.50
cost per qualified lead
less than a cup of coffee
2 weeks
from kickoff to live
First optimization report in week 4
Estimates based on pilot deployments in B2B insurance, IT services and consulting. Actual results vary by industry and traffic.
How it works

Five simple steps. Our team handles the technical part.

We import your business content
Your website, brochures, FAQs, presentations and product documents — uploaded and ready by our team.
Visitors ask real questions
On your website, in their own language, at any time. The assistant answers from your approved content.
It spots real intent
The assistant asks the right follow-up questions and figures out who is a serious prospect — and who is just browsing.
It captures their details
When interest is clear, the assistant invites the visitor to leave their contact details or book a demo with your team.
Your sales team gets the lead
A complete summary lands in your CRM (or email, Slack, Teams) — with the conversation, interest area, lead temperature and next step.
Why this matters

Your traffic is expensive. Most B2B websites lose too much of it.

You pay for SEO, ads, events, outbound — and then most visitors leave without ever talking to your team. Our system is purpose-built for B2B conversion: it engages every visitor, qualifies real intent, and sends warm, ready-to-close leads to your sales team.

Most visitors leave silently
They're interested but not ready to fill in a contact form. You never hear from them — and the money you spent bringing them disappears.
Your services are too complex for static pages
A web page can't answer every specific question. Visitors with real intent don't find what they need — and bounce.
Your sales reps answer the same questions every day
Time spent explaining basics is time not spent closing real opportunities. Your best reps deserve better.
You can't be on every page in every language
Your best salesperson can't cover all your markets, all your products and all your hours. But your website can.
See it in action

Try it yourself. Ask the questions a real prospect would ask.

Click any of the questions below to see how the assistant responds. The live version uses your real business content — set up by our team during onboarding.

Uses your business content
Your website, brochures, FAQs, product documents.
Qualifies before your sales team
Asks the right follow-ups and spots real intent.
Sends full context to sales
Summary, transcript, lead temperature, next step.
engagelayer.io Demo Assistant
Simulated · 20 languages supported
Demo mode
Hi — I'm a demo of the engagelayer.io assistant. Try one of the questions below to see how a website visitor would interact with us.
Try a question
Why not just …

engagelayer.io vs. the alternatives

You already have options. Here's how they actually compare for B2B websites with complex services.

What matters
engagelayer.io
AI advisor for your site
Generic chatbot
DIY chat tool
Contact form
Static "Contact us"
Doing nothing
Status quo
Visitor can ask detailed questionsLimited
Answers based on your real business contentGeneric
Speaks 20 languages1-2No
Qualifies the visitor before sales
Sends full conversation context to salesJust an email
Setup done by usYou DIYYou DIY—
Visible from day 1, results from week 2DaysHours—
Who benefits

Different priorities. Same outcome: more revenue from your website.

For CEOs and founders
Get more value from the traffic you already pay for.
Predictable lead flow
Turn unpredictable website visits into a steady stream of qualified sales conversations.
Better ROI on marketing spend
You're already paying for traffic. Now more of it converts.
No bigger team needed
AI handles repetitive enquiries. Your existing sales team focuses on real opportunities.
Multi-market without multi-headcount
Operate in 20 languages without hiring local sales reps.
What your sales team gets

Not another contact-form submission. A real conversation, ready to close.

Every qualified lead arrives in your sales tool with the full conversation, what the visitor cares about, and what to do next. Your reps walk into the first call already prepared.

Full transcript of what the visitor asked
Their interest area and pain points
Lead temperature: Hot · Warm · Cool
Recommended next step for your rep
Page they came from and traffic source
New qualified lead · just landed in Pipedrive
Hot · score 92
AM
Anna Müller
Alpine Versicherung AG · 🇩🇪 Germany
anna.mueller@alpine-vers.de
Interested in
AI claims automation
Conversation language
German
Started reading
"Claims Automation" page
Came from
LinkedIn ad
She asked about
Integration with their existing claims system, multilingual support for brokers, and implementation timeline.
Recommended next step
Schedule a 30-minute discovery call with your claims automation specialist
Lead lands the same way in HubSpot, Salesforce, Zoho, Microsoft Dynamics, your email or Microsoft Teams.
Customer story

How NorthBridge added 84 qualified leads in 30 days

A B2B insurance technology company with active LinkedIn ads, multilingual brokers and a complex product portfolio. They had traffic — they were missing the conversation.

“We used to lose most visitors to our 'Contact us' form. Now visitors actually have a real conversation about claims automation — in German, Polish, Romanian. By the time my team picks up the lead, the prospect already knows what they want.”
MK
Markus Klein
CMO, NorthBridge Insurance
84
qualified leads in 30 days
vs. 18 in the previous month
2.4×
higher conversion
from website visit to sales conversation
8
languages supported
live in week 2 after kickoff
40%
less repetitive sales work
AI handles basic enquiries
Demo data shown for illustration. We'll share real customer numbers and references on request.
Industries

Built for 68+ B2B industries with complex products, services and sales cycles

Pick your industry to see the unique value proposition and how a smart AI advisor turns your existing website traffic into qualified sales conversations.

6 industries matching
Don't see your industry? We'll tailor the assistant to any complex B2B sales context.
One simple dashboard

Everything in one place. Built for non-technical teams.

Marketing, sales and operations teams use the same simple dashboard. No technical training required — and our team is one click away if you need help.

Your content
The documents your assistant is allowed to talk about

An AI assistant built from your company knowledge

Upload product docs, pricing logic, FAQs and case studies. The assistant answers only from these approved sources — never from guesswork.

  • No engineering — drag & drop a file or paste a website link
  • Answers stay grounded in approved content, so nothing off-brand is said
  • Update a source and the assistant re-learns it within minutes
  • GDPR-safe: your content is processed in the EU and never trains shared models
  • Marketing keeps every answer consistent with the latest product copy
  • Legal signs off one source of truth instead of policing live chats
  • During onboarding week, load only the materials you have already cleared
Conversations
Real chats — what was asked, what was answered

Every B2B visitor conversation, logged and analysed

See what visitors asked, how the assistant answered and where intent showed up — a full conversation log, not a black box.

  • Read full transcripts with the detected need and lead score
  • Spot the questions that come up most and the pages that drive them
  • Catch gaps where the assistant should know more — and fix the source
  • Filter by language, topic or lead temperature
  • Sales reviews a transcript before calling a hot lead back
  • Product learns which features prospects ask about first
  • Support turns repeat questions into new approved content
WhatsApp Business
Optional add-on for visitors who message you on WhatsApp

Capture and qualify leads on WhatsApp

Connect a verified WhatsApp Business number so visitors can message you where they already are. The AI handles routine questions; your operator takes over in one click.

  • AI replies on WhatsApp in 20 languages, around the clock
  • Hand any chat to a human operator without losing context
  • Qualified WhatsApp leads land in your CRM like any other
  • Optional add-on — switch it on only when you need it
  • Field-sales markets reach you on WhatsApp instead of email
  • After-hours messages are answered and queued for the morning
  • A trade-show lead keeps the conversation going from their phone
Languages
20 languages, ready to use

A multilingual website assistant out of the box

The assistant detects each visitor's language and answers in it — AI chat in 20 languages, even when your source documents are English-only.

  • Real-time translation on top of your approved content
  • Open new markets without re-writing your knowledge base
  • Sales summaries arrive in your team's language, not the visitor's
  • Right-to-left layout for Arabic handled automatically
  • An EU exporter engages buyers in German, French and Polish at once
  • A new market goes live in week two without a translation project
  • A German sales team reads a summary of a Polish-language chat
Where leads go
CRM, email, Slack, Microsoft Teams

From AI chat straight into your CRM

Every qualified lead is routed where your team already works — CRM, email, Slack or Microsoft Teams — with the full transcript and recommended next step.

  • Connects to HubSpot, Salesforce, Pipedrive, Zoho and more
  • Route by country, language or interest area to the right rep
  • Hot-lead alerts in Slack or Microsoft Teams within seconds
  • No CRM? A clean summary email works just as well
  • A hot lead reaches the right rep before they leave the site
  • Marketing proves pipeline contribution with source-tagged leads
  • Ops routes enquiries across regions without manual triage
Speaks your customers' languages

Speaks 20 languages out of the box

Visitors ask questions in their own language — even when your business documents are in another. Your sales team gets the conversation summary in their preferred language. All 20 active on Enterprise; smaller plans pick the markets they need.

Speaks the visitor's language
All major European markets covered
New marketing pages in any language
You review translations before publish
Detects language automatically
Sales summary in your team's language
Right-to-left support (Arabic)
Add new languages anytime
20 languages — designed for European & global B2B
Live preview
Live preview · English
How can I help you today?
What is the implementation timeline?
Works with what you have

Keep your CRM. Keep your website. Keep your tools.

We plug into the systems your team already uses. Nothing to replace. Our team handles every connection during setup.

Hu
HubSpot
Sa
Salesforce
Pi
Pipedrive
Zo
Zoho
Mi
Microsoft Dynamics
Em
Email
Sl
Slack
Mi
Microsoft Teams
Go
Google Drive
Sh
SharePoint
No
Notion
Co
Confluence
Your CRM stays your CRM
Leads land in HubSpot, Salesforce, Pipedrive, Zoho, Microsoft Dynamics, or any CRM your team already uses.
Your website stays your website
No replatforming. We add the assistant to the website you already have — works with WordPress, Webflow, Wix, Drupal, custom builds.
We handle the connections
No developer work for you. Our team configures every connection during onboarding — and supports you afterwards.
Need a custom integration? Just tell us the tool — our team will set it up.
Pricing

An engaged customer for less than a cup of coffee

Each plan includes a fixed number of monthly conversations. For typical B2B traffic the cost per qualified, engaged lead lands around $1.50 — less than what you spend on coffee at a meeting. Onboarding and configuration are handled by our team. No internal IT required.

☕~$0.33 per conversation · ~$1.32 per qualified lead* · billed in USD (EUR on request)
*Assumes ~25% conversation→qualified-lead conversion observed in B2B pilots. Actual cost-per-lead varies by industry, traffic quality and language coverage.
Start
$99/mo
300/ month included
For small B2B sites and pilot deployments.
  • 1 AI assistant
  • 1 website
  • Up to 3 content pieces
  • 1 language
  • Basic chat widget
  • Email lead notifications
Business
$199/mo
600/ month included
For B2B companies with active website traffic.
  • 1 AI assistant
  • Up to 10 content pieces
  • 3 languages
  • Send leads to email or any CRM
  • Conversation summariesComing soon
  • Basic dashboard
Most popular
Growth
$299/mo
900/ month included
For companies operating in several markets.
  • Up to 25 content pieces
  • 5 languages
  • Lead temperature (Hot / Warm / Cool)
  • Native CRM integrations (Pipedrive, HubSpot)
  • Advanced insightsComing soon
  • WhatsApp Business add-on availableComing soon
Pro
$499/mo
1,500/ month included
For serious B2B websites and agencies.
  • Up to 50 content pieces
  • 10 languages
  • All CRM integrationsComing soon
  • Multilingual AI answers
  • Sales handoff summary
  • Team access
  • WhatsApp Business add-on availableComing soon
All 20 languages
Enterprise
Custom
3,000+/ month included
For groups in regulated industries and multi-market enterprises.
  • Unlimited content pieces
  • All 20 languages active
  • SOC 2 Type II + DPA on contract
  • SSO (SAML / OIDC) + IP allowlistComing soon
  • Dedicated success manager
  • Optional on-premise / private cloud
  • Custom CRM & API connectors
  • Priority SLA & quarterly business review
Setup & launch
We launch the project for you — no internal IT team needed.

Every plan includes hands-on setup from our team. We connect your business content, configure your assistant, set up where leads go, and train your team — so your marketing, sales or operations team can focus on results, not technical setup.

Your launch in 4 weeks
1
Week 1
Kickoff
We import your business content & set up the assistant
2
Week 2
Goes live
Assistant launches on your website in your languages
3
Week 3
First leads
Qualified leads start arriving in your CRM
4
Week 4
Optimize
Review report, refine answers, expand content
Importing your business content
Brand & assistant configuration
CRM, email and chat connections
Multilingual content review
Team training & go-live support
Optional content & page production
Setup pricing
Custom — based on your project

The setup fee depends on the number of content pieces, languages, connections and pages we build for you. We agree on it together — separately from your monthly subscription — as a one-time investment before launch.

What that means for you
No surprise costs. No hourly developer rates. One quote, signed before we start.
Your data, your context, your answers
Each customer's knowledge lives in its own space — and visitors only ever see yours
Your own knowledge base
We create an isolated workspace for your company. Your documents, FAQs, pricing and product copy live only there — no shared pool, no cross-tenant access.
Strict isolation at every layer
Database-level Row Level Security, per-tenant vector retrieval, and prompts that include only your content. Other customers' data is structurally invisible.
Focused answers, no cross-talk
The assistant builds every reply from your knowledge base only. It cannot quote, leak or 'hallucinate' content from another customer — there is no shared content to draw from.
No model training on your data
We never use your content or your visitor conversations to train AI models — for ourselves or for any other customer.
Pause or wipe in one click
Pause the assistant or delete your knowledge base from admin → Settings. Processing stops immediately. Export remains available before deletion.
EU data hosting + activity log
All content stored in European data centres by default. Every change, integration and export is recorded and visible to your admins.
What we also watch for: sudden spikes in AI usage (we alert you before they hit your bill), suspicious bot traffic, conversations that look like prompt-injection attempts, and visitors trying to extract your full content through chat. All flagged and capped automatically.
W
Optional add-on
WhatsApp Business — let visitors message your number directly

Some buyers don't want to chat on a website — they reach out on WhatsApp. The add-on connects a WhatsApp Business number to your assistant: AI handles routine questions in the same way it does on your website, and a real operator from your team can take over any conversation when it matters.

Visitors message your verified WhatsApp Business number
AI replies in 20 languages, using your business content
Operator can take over any chat in one click
Smart routing: AI for FAQs, humans for pricing & demos
Works alongside the website assistant — same dashboard
Add to your website with a click-to-chat button
Built for businesses where WhatsApp is the natural buyer channel — local services, brokers, dealerships, B2B distributors, healthcare networks, real estate, hospitality. Some industries don't need this; others can't live without it. We help you decide during onboarding.
Add-on pricing
+ $149/mo
on top of your monthly plan
Available on Growth & Pro plans
Not available on Start or Business
WhatsApp messaging fees billed by Meta directly to you
Setup & verification done by our team
Already on Growth or Pro? You can activate this in your account in one click.
Frequently asked

Everything you might want to know

81 answers across 12 categories. Search or browse — and if you don't find what you're looking for, ask the engagelayer.io assistant in the bottom-right corner.

Getting started

· 6 answers
Still have a question?
Ask the engagelayer.io assistant in the bottom-right corner — it answers in real time. Or contact a real human:
Request a demo

See it on your website with your content.

We'll set up a personalized demo using your industry, languages and a sample of your real business content.

No replacement of your CRM or website
Multilingual setup from day one
Pilot scope tailored to your sales workflow
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